Introduction
Orange aimed to strengthen its employer brand, Orange Jobs, to attract top talent for strategic roles, particularly in the IT sector. The objective was to refine recruitment strategies by understanding the expectations and concerns of former employees regarding their experiences at Orange.
Approach
To achieve this goal, a data-driven methodology was employed. Data was extracted from multiple platforms where former Orange employees shared their experiences and insights, with a specific focus on their job roles. This analysis was conducted to identify key expectations in recruitment and workplace satisfaction, as well as areas requiring improvement to optimize talent acquisition and employer branding strategies.
Implementation
- Aggregated and analyzed feedback from ex-employees across various platforms.
- Mapped common expectations and concerns in relation to specific job positions.
- Identified key areas of improvement in recruitment processes and workplace culture.
- Developed targeted employer branding strategies to align with the expectations of IT professionals.
Results
- A deeper understanding of former employees’ experiences and key factors influencing their satisfaction.
- Enhanced recruitment strategies tailored to IT professionals’ expectations.
- A 57% increase in Orange’s audience engagement within the IT sector, reinforcing its employer brand presence.
Conclusion
Through a strategic analysis of former employees' insights, Orange successfully refined its employer branding approach, making Orange Jobs a more attractive and credible platform for IT professionals. This data-driven strategy not only optimized recruitment efforts but also strengthened Orange’s position as a leading employer in the IT industry.
