INTRODUCTION
Ceva Santé Animale sought to enhance its global communication strategy by leveraging data-driven insights. The goal was to optimize audience targeting, refine messaging, and increase brand visibility and engagement across professional networks.
Approach
To support the group’s communication direction, a comprehensive data-driven strategy was implemented. Data was extracted and analyzed to identify key levers for reaching professional audiences effectively. Additionally, competitive analysis was conducted to anticipate market shifts and refine Ceva’s positioning. Beyond corporate strategy, personalized support was provided to the CEO to expand his influence on LinkedIn.
Implementation
- Collected and analyzed audience data to tailor messaging for professional stakeholders.
- Identified key engagement drivers through data-driven strategies.
- Conducted competitor analysis to anticipate industry trends and optimize communication efforts.
- Developed a LinkedIn influence strategy for the CEO to amplify thought leadership.
Results
- A 35% increase in social media engagement.
- A threefold increase in brand visibility and influence.
- Enhanced communication strategy aligning with professional audience expectations.
Conclusion
Through data-driven strategies and executive-level influence optimization, Ceva Santé Animale successfully refined its global communication approach, achieving stronger engagement, increased visibility, and a more strategic market positioning.
